"We want to proactively reach out to the rider, check in and make sure they can get help if they need it", said Sachin Kansal, director of safety product at Uber, during the event.
The San Francisco-based company lost US$891 million in the quarter ending June, narrowing from a US$1.06 billion loss for the same period a year ago. And in case of long stop without any reason during any trip, both the rider and the driver will receive a ride check notification displayed through the app to inquire about the situation.
"When a Ride Check is initiated, riders and drivers will be prompted to use our Safety Toolkit, which includes the option for 911 assistance".
On Wednesday, Khosrowshahi said he hopes Uber will be the standard by which other transportation players are measured in terms of safety.
There is an addition of a button to its app for drivers to contact emergency services which are somewhat similar to the one it has created for its passengers back in March.
At a press event in New York City on Wednesday, the CEO unveiled new Uber safety features such as Ride Check, a GPS-powered tool that uses a smartphone's sensors to detect an unexpected stop or an impact during a crash.
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However, he suggested that more details would be revealed at the Samsung Developer Conference scheduled for November 7 and 8. Meanwhile, Samsung plans to pack its mid-tier devices with new tech to sell strongly to "millennials" it is reported.
Drivers will also have access to a hands-free feature to pick up riders without touching their phones.
In April, Uber announced it was launching a pilot program that would obscure the exact pickup and drop-off locations of a user's trip history, instead showing drivers a wider scope. Once a trip is completed, drivers will only be able to see the general area where a trip started and ended, without addresses.
Uber is also expanding its two-factor authentication process.
The research division will be a part of Uber after the initial public offering, but it will also partner with other companies that are working on self-driving cars.
"In the end, we want you to know when you get into that vehicle, whether you're a rider or a driver, that Uber's got your back", he said. Uber reportedly did this because drivers keep the app open more frequently than riders, who typically have the app running in the background during trips.