The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality, and more.
So what did Apple announce?
Because of its bigger display size, the pixel density is lower at 326ppi which is on par with the regular iPhone 8.
Both come with a dual camera behind them - 12 megapixel and telephoto lens - and a 7-megapixel camera in front. And while they may not be as radical a change as the iPhone X was a year ago (or bring back highly requested features like normal headphone jacks) these new iPhones do present their own unique improvements.
The new iPhones are likely to start at $800 for the LCD model, $900 for the iPhone X update and $1,000 for 6.5-inch OLED model, up from last year's starting prices of $699, $799 and $999, according to Nomura Group.
The biggest difference between the XR and the XS is the display - instead of an OLED panel, the XR is relying on an LCD panel.
As with the iPhone X, the new phone has a screen that runs from edge to edge, an effort to maximize the display without making the phone too awkward to hold.
Jay Electronica Blasts Eminem For Accusing Diddy Of Killing Tupac On "Killshot"
Some fans thought that Eminem shouldn't even respond, but after the song quickly gathered millions of views, the Detroit native had no choice but to respond.
Apple Inc took the wraps off a renewed iPhone strategy on Wednesday, debuting a trio of phones that aim to spread the company's latest technology to a broader audience.
To begin with, Apple Watch 4 now sports a 30 percent larger screen with much smaller bezels.
Resistant to dust and water up to IP67 specifications, Xr is made out of glass and aluminum.
Wall Street has embraced Apple's evolution from a consumer hardware company into a more-diversified technology giant with an installed base of 1.3 billion devices supporting a growing roster of digital services.
One major upgrade to the tech firm's new watch, is its sensors are able to detect if the wearer has an irregular heart rhythm.
"Health care products on ubitquitous [sic] devices, like smart watches, may help users seek treatment earlier and will truly empower them with more information about their health", Gottlieb and Shuren said.
The abilities of the app have been given FDA approval in the US.
And, Schiller said, the XS line-up features 'the most attractive iPhone we've ever made'.