IPhone Xs, Xs Max and Xr: Apple's new phones are here

The Apple iPhone X was launched in 2017. Elijah Nouvelage  AFP

The Apple iPhone X was launched in 2017. Elijah Nouvelage  AFP

Clearly the most noticeable aspect of the XR is the fact that this is Apple's most colourful iPhone since the 5C.

If confirmed, the 6.5in iPhone XS Max is expected to be the company's most expensive to date, surpassing the £999 iPhone X introduced this time previous year. But for this, telecom companies will also have to provide eSIM support.

The next-generation Apple Watch will be available in 3 colors, gold, space grey, and silver.

The dual 12-megapixel rear cameras on the new iPhone XS models will let users alter background blur on images after they've captured them for the first time, and deploy a mode called Smart HDR that would use artificial intelligence to identify scenes or even users' eyes.

Been there. Done that.

The trillion-dollar company has touted the new addition as one of the best ways to engage with someone else without being face-to-face.

It's good you asked.

"The big thing is going to be how they fit such a massive screen into such a small device".

As The Verge notes, the file also mentions new Apple Watch Series 4 devices, as well as new watch bands in 40mm and 44mm sizes (instead of 38mm and 42mm).

He said that the Apple Watch is the number one watch in the world (not smartwatch, but watch, he stressed), adding: "Think about how much the Apple Watch has grown in such a short period of time".

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The AirPods will offer water resistance and perhaps new colors that can broaden their appeal, analysts say. But of course, they have significant changes on the inside, which Apple is just getting into now. However, it does contain TrueTone Face ID technology, allowing for automatic device unlocking and Apple Pay integration.

What will investors be watching?

Apple Inc is expected to blast further past the $1,000 price barrier when it launches new iPhones on September 12, but Wall Street is most intrigued by how deep into its larger-than-ever lineup prices hikes may go.

Moorhead said the health features for the new devices were notable.

Design-wise, the iPhone Xr bears similarities to the iPhone Xs and Xs Max with a 6.1-inch all-screen build, slim bezels and the signature notch which incorporates Face ID and gestural navigation, but for a considerably lower price starting at $749 United States dollars, and available in 64 GB, 128 GB and 256 GB models. Price cuts for older models, with the home button, are also likely.

Other analysts have slightly different prices-$699, $969 and $1,069-but all are banking on Apple to raise prices again and deliver more revenue in the year ahead.

Apple has launched the iPhone XS, the iPhone XR, and the biggest ever iPhone, the iPhone XS Max, giving substance to earlier speculative reports. It isn't known if those will be announced Wednesday.

We'll be making sure to give the battery a full workout when we get our hands on the review devices.

A crowd of people wait to enter the Steve Jobs Theater on Apple' Cupertino campus.

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