Italian champions Juventus on Thursday said rape allegations against Cristiano Ronaldo do not change their opinion of their superstar player, but United States sportswear giant Nike said it was "deeply concerned".
Ronaldo, perhaps the most high profile footballer on the planet, had originally been the face of the game - which was released just two weeks ago.
Kathryn Mayorga sued Ronaldo in a district court in Clark County, Nevada, alleging he raped her in 2009 in a Las Vegas hotel penthouse suite.
Ronaldo is a playable player in the flagship EA Sports game, and is featured prominently on menu screens and in other parts in the game.
EA Sports uses Ronaldo as the face of their huge Federation Internationale de Football Association gaming franchise - with this year's latest edition featuring the Juve ace on the cover.
The top of the Federation Internationale de Football Association 19 section of the EA website prominently showcased Ronaldo wearing the famed black-and-white Juventus jersey until at least Sunday.
By close of markets on Friday they had dropped to 1.19 euro following a 9.92% drop on Friday alone.
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Only a few known objects in our solar system have comparable orbits, such as dwarf planets 2012 VP113 (nickname: Biden) and Sedna. Its orbit has a larger semi-major axis than both 2012 VP11 and Sedna , so it travels much farther from the Sun, out to 2300 AU.
Meanwhile, his club is standing firmly behind him despite the allegations.
Juventus paid €112 million (then $132m) to sign Ronaldo from Real Madrid in July in an attempt to elevate the club's global appeal and win the Champions League.
In them they said the alleged events "dating back to nearly 10 years ago" do not change their opinion of the player, who they described as a "great champion". It's also worth mentioning that the Portugal national team did not list Ronaldo on its roster for games later this month when it revealed its roster Thursday.
"Juventus go for goal".
But ever since Cristiano Ronaldo's rape case came into light, there have been few who have come out to support the superstar and a lot of them have either been family or close friends.
Ronaldo has vehemently denied the accusations.