IOS 12 already running on 50 percent of Apple mobile devices

Apple Planning to Give Away Free Content As Part of New Digital Media Strategy

iPhone owners won’t have to pay to watch Apple’s original programming

Until recently, it had been lumped in the same speculative basket as Apple HDTVs and Apple self-driving cars. Apparently, those who own iPhones, iPads, and Apple TVs will be able to find the new original TV app installed on the device.

CNBC reported this week that the new product would be free to owners of Apple devices with the new updated app being made available early next year.

Well, that's one way to differentiate yourself in the crowded streaming video market.

The new streaming platform will also offer "subscription services from legacy media companies" that users may already be paying for, so customers won't need to log into multiple apps to access films and TV from other networks like HBO and Starz.

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And surprise, surprise: said service will come to Apple device owners via the TV app that's now available on iOS and tvOS. In early October, that version was only on around 38.5% of devices, taking it until November to reach 50%, based on Apple's official numbers. It is worth pointing out that the four-year timespan metric is something fresh from the iPhone maker and is mainly aimed to show the popularly of the latest iOS version among all the devices that are available on its compatibility list. Also, there are system-level optimisations and improvements that are persuading iOS users to switch to the latest update. The report notes that Apple wants its own "tent pole" franchise, that gives subscribers enough reason to pay a monthly fee, ala what Game of Thrones does for HBO or Stranger Things does for Netflix.

While Apple may be doing everything it can to compete with Netflix and Amazon Prime Video, CEO Tim Cook is reportedly only keen funding PG-rated shows and films for the in-development service.

We'll be keeping a close eye on this one as it develops.

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