Many of Morgan's 6.5 million followers - along with countless others who happened to see the tweet - were less than impressed with the dad-shaming stunt.
The mere sight of a man being a decent father was clearly too much for Morgan, who tweeted, "Oh 007. not you as well?!" The father of four made his opinion known this week and simultaneously got Twitter fired up by posting a photo of Daniel Craig carrying his newborn daughter in a "papoose".
The Captain America star said, "You really have to be so uncertain of your own masculinity to concern yourself with how another man carries his child". "Any man who wastes time quantifying masculinity is terrified on the inside", Evans responded on Twitter.
Photos of baby-sling-sporting beefcakes such as UFC fighter Alex Volkanovski and Thor hunk Chris Hemsworth have been circulated widely in the wake of the papoose controversy to prove that carriers don't corrupt masculinity.
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People immediately roasted Morgan's tweet, contending that there's nothing wrong with a dad using a baby carrier to hold his child. "He's using an emasculating papoose".
Not surprisingly, the Twittersphere wasn't terribly happy with the Good Morning Britain host's regressive perspective on parenting.
Even Captain America weighed in.
And, of course, there were more troll-y tweets.
Naturally, he nominated himself.