Canelo Álvarez signs richest contract in sport history, worth $365m

Boxer Canelo Alvarez Inks $365 Million Contract With Streaming Network DAZN, Richest Deal in the History of Sports

Canelo Alvarez signs record-breaking $365 million deal with DAZN

Middleweight boxer Canelo Alvarez of Mexico attends a news conference at MGM Grand hotel and casino in Las Vegas, Nevada, U.S. September 13, 2017.

Saul "Canelo" Alvarez has signed the richest contract by any athlete in sports history after putting pen to paper on a massive $365 million deal for his fights to be shown on the sports-streaming service DAZN. The signing of Alvarez kicks off the DAZN-boxing partnership with an exclamation point and plenty of zeroes.

Alvarez's first fight under the contract will coincide with his move to super middleweight.

Alvarez will challenge Rocky Fielding on DAZN's platform on December 15 at Madison Square Garden.

Lionel Messi, who earned $111 million previous year, is likely to be his main competition for the highest-earning athlete title, but reports indicate that Alvarez could have earned upwards of $120 million for 2018 by the time of his debut fight with DAZN.

Golden Boy Promotions' Oscar De La Hoya had announced that negotiations to find Canelo a new home would be getting underway immediately - and he wasn't lying. The contract shatters the existing record established in 2014 by New York Yankees slugger Giancarlo Stanton's $325 million contract.

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Rocky Fielding says a stunning upset win over Saul "Canelo" Alvarez would make him "the King of NY and the new face of boxing".

The deal means that fight fans will only have to pay a US$9.99 per month subscription fee to watch Canelo on DAZN, compared to the US$80 HBO used to command for the 28-year-old's pay-per-view (PPV) fights.

"This is only from my hard work", said Alvarez, according to ESPN.

'I don't have much more to say other than his experience beat me and he is a great fighter. I am moving up in weight and I don't know how my body will feel. It cost $84.95 to be seen in high definition.

DAZN boss John Skipper.

"Being part of this historic deal will require me to prepare myself even more and offer fans even better performances". The fight was the last of his broadcast deal with HBO, who recently announced they'll be exiting the boxing game after several decades. "I've always liked a challenge, and this is yet another challenger in my career".

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