It does have a moldy-green colored bun, after all.
The burger debuts on October 22 and will be available through November 1 for $6.39. For the study, 100 participants ate a Nightmare King before going to bed.
According to Burger King, the NIghtmare Burger "increases the chance of having nightmares by 3.5 times".
We definitely want to try one, just to see what kind of nightmares a burger can cause.
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"The burger then transformed into the figure of a snake", she said.
To prove that the sandwich causes nightmares, Burger King partnered with the Paramount Trials and Florida Sleep & Neuro Diagnostic Services and branding firm Goldforest on a study conducted over 10 nights.
"According to previous studies, 4 per cent of the population experiences nightmares in any given night", said Dr Jose Gabriel Medina, the study's lead doctor, in a statement. According to USA Today, nightmares increased 2.5 times over the normal rate, due to various proteins. Another recalled "aliens attacking" a boat he was on.
Burger King is building off prior successes with novelty menu items to draw interest around the Halloween season.
"In reality, the study the burger chain commissioned to find out if the green-bunned combination chicken-beef-and-bacon burger caused nightmares was not created to prove anything, clinically or not", LiveScience reported. Burger King captured some of the research in found footage-style video.