Starbucks leans into Christmas and unveils four new holiday cups

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Starbucks Holiday Cups Are Here and They’re Fine This Year, They’re Totally Fine

Starting Saturday, customers who bring their reusable holiday cup to participating stores in the US or Canada after 2 p.m. will get 50 cents off a handcrafted grande holiday beverage.

"We listened to our customers, ' said Roz Brewer, Starbucks" chief operating officer, according to CNN Business.

Egan said she thinks some groups, such as conservative Christians, may be actively looking to pick fights with Starbucks's designs because of the stances the company has taken on certain issues, such as same-sex marriage.

Each year, as soon as Halloween is over, the coffee chain reveals its famous red cup. You have to buy a holiday beverage, Delish said. The third, inspired by the styling of Starbucks' coffee bags, has vertical white and red-toned stripes.The fourth and final design is white featuring red coffee cherries and green leaves, similar to holly. Customers who order any holiday drink that day will get one for FREE. In response, one critic posted a video that went viral, saying the company removed "Christmas from their cups because they hate Jesus".

It's the most wonderful time of the year - you know - the point when we completely season jump because we can't wait for one holiday to be over before we start preparing for another one. Last year's cup "didn't resonate with some, [but] it did resonate with others".

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"As a brand that is intensely personal, we are humbled by how passionate customers are about our holiday cups", Gould said.

This year, the question from 2015 returns: Is Starbucks truly embracing Christmas?

The coffee chain will be giving out these reusable red cups while supplies last, starting when the winter menu goes live on November 2.

In addition to the cups, Starbucks is rolling out holiday themed treats like sugarplum cheese danishes and pistachio honey croissants and bring back classic holiday drinks like peppermint mochas and gingerbread lattes starting on November 2.

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