Apple Posts Strong Q4 Earnings Beat, iPhone Sales Miss Expectations (NASDAQ:AAPL)

Apple unveiled the new iPhone 8 iPhone 8S and iPhone X at its launch event in California last year

Image Apple's iPhone sales figures are largely based on the iPhone 8 iPhone 8S and iPhone X because the Xs range only went on sale a month ago

Consequently, The company's share value has been on the constant decline since Apple's fiscal Q4 2018 result is announced. This might be the reason behind Apple's decision of not sharing unit sales report. As a point of reference, analysts on Wall Street were anticipating revenue to fall in the $61.59 billion range with EPS to fall around $2.78. The company projected between $89 billion and $93 billion, while a Bloomberg survey of analysts found an average expectation of $92.7 billion.

"We were especially pleased with Mac momentum in emerging markets with strong growth in Latin America, in India, the Middle East and Africa, and Central and Eastern Europe", Apple's Chief Financial Officer Luca Maestri said. But Apple can't avoid the problem forever.

I'd argue otherwise: In recent years, the number of devices sold was very much tied to the company's financial performance.

This newly formulated section will comprise of Apple Watch, HomePod and Beats.

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A revenue forecast that fell short of the average analyst estimate at the midpoint and weaker-than-expected iPhone sales sent the stock tumbling in extended trading.

Apple on Thursday reported underwhelming iPhone sales and gave soft guidance for the holiday quarter. The period included about a week and a half of sales of the high-end iPhone XS and iPhone XS Max models. There's no doubt that the omission of unit sale data will be problematic for many investors. It's a bet that consumers will continue to pay up for access to the company's specialized and tightly integrated hardware and software. While the iPad's revenue dropped 15 percent, Macs, services, and other products have registered growth of 3 percent, 17 percent, and 31 percent.

"We believe C2019 will be a tough year for all smartphone players due to the market transition from 4G to 5G". "Although the long term opportunity is significant, we expect near term pressure on shares". For the quarter gone by, Apple posted revenue of $62.9 billion and an EPS of $2.91, both staggering figures. Apple stocks plunged another 6.7% after the conference call. Amazon.com Inc. and Netflix Inc. tumbled about 20 percent each last month as the sector was pummeled by rising interest rates, and concern over the economic outlook and tariffs. The positive results will please Apple's shareholders as well, as they'll be receiving $0.73 in cash dividends per share. This represented an increase of 21.1 percent from Q4 2017. Cook was responding to a question on whether Apple is at a disadvantage in India, as compared to other markets, in terms of ability to own stores and manufacture its products.

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