Netflix Testing $4 Mobile-Only Subscription Plan "In Foreign Markets"

Netflix is testing cheaper, mobile-only subscription plans

Netflix is testing a $4, mobile-only plan to attract a wider audience

Netflix estimates that 60 percent of worldwide users watch a television show or movie on the streaming service's mobile app at least once a month. That would mean that devices like Apple's new iPad Pro should qualify.

The converted United States dollars are all rounded amounts, but the general takeaway is that the new mobile-only streaming plan is around the half the cost of the next cheapest tier.

The popular digital content platform Netflix is reportedly testing a mobile-only subscription at a much cheaper cost.

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This seems to be what all the rumours regarding a cheaper subscription for India may have been about. However, in a statement to TechCrunch, Netflix did confirm the trials of such subscription plans are "running in a few countries". In fact, a new study by a Wall Street firm says a majority of U.S. Netflix users would be willing to pay a lot more for the service -40 percent or more than they now pay. This experiment could prove to be interesting for Netflix as many users have gone mobile for just about everything. Bear in mind; the new Mobile-only plan only supports same as what Basic plan now is offering. "The first reports are from Malaysia, where Netflix quietly rolled out a mobile-only tier priced at ... around $4, each month", it writes.

"We are testing to understand consumer interest in a mobile-only plan in some countries", Netflix said in an emailed response to ETtech "Generally, we try out lots of new ideas at any given time, and they can vary in how long they last and who sees them".

And it's why the same Wall Street firm, Piper Jaffray, is predicting that Netflix will "bump pricing up across many of its markets in 2019", according to Business Insider, because a "primary determinant in the ability of Netflix to raise price is subscriber perception of content quality".

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