In the video, Cox explains he is "doing what he feels is right" to teach his daughter a lesson about bullying.
'I realized she viewed the privilege of riding the bus and or auto rides to and from school as a right and not a privilege, ' Cox told WEWS-TV.
Matt Cox, a native of Swanton, Ohio, prompted a divide in opinions nationwide after he punished his 10-year-old daughter for bullying by making her walk five miles to school in near-freezing temperatures.
"I know a lot of you parents are not going to agree with this and that's alright".
Cox's clip quickly went viral, racking up more than 16 million views and over 67,000 comments, many from social media users who seemed to be divided on whether the punishment was fair or cruel. It was the second time she'd gotten into trouble for picking on someone. Presumably she was never out in the cold for more than an hour or so at a time.
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So Cox told his daughter she'd be making the five-mile trek to school on foot (with Cox in a auto close behind to ensure her safety).
During the walk, Cox talked to his daughter about how her actions were the reason she was walking.
Ultimately, one parent agreed, "Your child, your choice of punishment".
Kirsten, who told local ABC affiliate WTVG she'd been bullied herself, said she'd learned the error of her ways.
"As you see this morning, she is learning otherwise", he added. She probably spends at least that much time every day during the winter running around outdoors at recess or after school with her friends. "And I hope that parents hold their kids accountable".
She has a "new appreciation for some of the simple things in life she used to take for granted", he posted later. "We as parents need to stop the bullying on the home front because bullying only breeds bullying".