Now that 2018 is past us, we finally have some data about PC sales during the holiday seasons, and they're not looking really good. Region-wise, the US saw a small increase in volume from the a year ago, whereas it was all negative in the Europe Middle East, and Africa (EMEA) region and the Asia-Pacific region, excluding Japan, saw a single-digit decline - majorly due to the US-China trade war. However, HP that came second on the list with a share of identical 23.4 percent, as of Lenovo, shows a decline of 3.2 percent year-over-year "due to a challenging quarter in the Americas".
Lenovo, HP Inc. and Dell, accounted for 63 percent of PC shipments in the fourth quarter of 2018, 4 percent increase from that of past year. Dell reportedly seems to have performed well as its year-on-year growth among the top OEMs is at 1.6 percent for the quarter and ended 2018 progressing by 5.6 percent.
Lenovo surpassed HP to move into the number one position in the global PC market in the fourth quarter of 2018. "We expect this demand will be pushed forward into 2019 if CPU availability improves". For the full year, sales were down 0.4 percent.
Garner reported that worldwide PC shipments totalled 68.6 million units in the fourth quarter of 2018, a 4.3% decline from the fourth quarter of 2017.
Additionally, said Kitagawa, political and economic uncertainties in certain countries reduced the demand for PCs. Lenovo, which retained its spot as the top manufacturer in terms of shipments, saw modest year-over-year growth.
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Stateside, PC shipments totaled 14.2 million units in the fourth quarter of 2018, which represented a 4.5% decline from the fourth quarter of 2017.
"The majority of the PC shipment decline in 2018 was due to weak consumer PC shipments", Kitagawa said. Lastly, Apple retained the same fourth position with year-on-year growth of -3.8 percent, and Acer obtained the fifth position.
Respective shares of HP and Dell were 21.7 percent and 16.2 percent in the global PC market in 2018, and their shipments were 56.332 million units and 41.911 million units, respectively. "Holiday sales are no longer a major factor driving consumer demand for PCs".